As children, we dream of using grown-up makeup and sometimes even do it secretly. However, adult products are not suitable: neither in formulation nor in color. And if we damage them, watch out for the consequences... memories, memories!
Founded in 2015, Rosajou is the first brand of real makeup specially designed for children.
A little touch of elegance allowed for kids who want to wear makeup for real, all while preserving their skin... and mom’s products.
It's like a treat: we get to use it for small and big occasions or as a surprise because we’ve been super good.
It's for festive days, to treat ourselves, or to surprise mom and show how well we’ve applied it.
We take immense pleasure in using it because it’s not every day, but mainly because it’s colorful, joyful, soft, and it warms the heart when we see the result in the mirror and find ourselves so beautiful.
It's magical to wear makeup at 5 years old! To use the whole range to make our pretty face shine!
And since the products are made in France and designed for children, we are sure they are of high quality, and we can safely smother ourselves in them and even go beyond the lines!
This is the freedom of being a child: we live in the lightness of the present moment, the only one that really matters!
Me, passionate? Yes, completely. Even fascinated.
The colors of makeup palettes, the scent of powders, the bottles of eau de toilette lined up on the vanity, and the brushes soaked with pigments are still very vivid memories today. With my diploma in hand, it was only natural that I turned to cosmetics. I opened the doors to the greatest creators and managed to secure some wonderful opportunities.
Memories of Shiseido or Jean-Paul Gaultier, where I had my first experiences, with the satisfaction of having succeeded on my own... The period was fantastic, prosperous, and rich in creativity and discoveries.
The encounter with my eldest daughter changed everything. When I saw her playing with my makeup bag, handling the products, and carefully applying them to her rosy cheeks… Ros-a-jou.
I took the leap into entrepreneurship with fear in my heart but filled with boldness and dreams. I created something that ultimately resembles me the most: a sincere, colorful, responsible brand entirely dedicated to children.
It took a good dose of courage, some audacity too, but above all, hours of work and many personal sacrifices to play in the "big leagues" today. And I have no regrets, quite the contrary! I am even more driven by the desire to develop my brand and continue to go further.
My daughter has grown a lot since the creation of Rosajou, and so has my small business.
We have evolved together: the product range has expanded with accessories, the formulas have been revised to achieve vegan and respectful products, the packaging is recyclable, and I make it a point to remain a Made in France product. My initial values remain unchanged.
What I love most of all is creating products in collaboration with partners who resemble me and share the same values. We work with passion to develop quality products, and French know-how is a heritage I absolutely want to preserve—a true professional and personal pride. These adventures allow me to grow and marvel as I did in the beginning.
The team has also grown; we are now 5 at Rosajou!
I have tons of projects still in mind, ideas and desires keep coming. But above all, what makes me happy every day is the laughter of children. Their mischief, their proud reflection in the mirror, and their mother’s amused gaze. It’s my driving force, the essence that inspires me to work even harder to create these moments of joy.
The future looks just as thrilling. I love rethinking my brand and finding areas for improvement. Clearly, it’s my main flaw… perfectionism and attention to detail.
Sometimes it drives my teams crazy with impatience. I also have a little score to settle with perfumery, so without giving away too much, you now know that my next project focuses on olfactory delights 🤭
Rosajou est soutenue par la Région Occitanie.